eat 'em like junk food

Eat 'em like junk food Frieda's Inc. - The Specialty ...

Jul 26, 2011  They changed the packaging to look like other popular orange snack foods (Doritos and Cheetos). They came up with a catchy tag line: “Eat ‘em like junk food.” And they invested in heavy consumer advertising. They wanted to get those bags of baby carrots out of the refrigerator drawers.

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Bolthouse Farms: 'Eat 'Em Like Junk Food'

The 'Eat 'Em Like Junk Food' campaign satires infamous junk food marketing to disrupt America's predictable discourse on healthy snacking. The campaign includes new packaging and television spots that overtly mimic junk food advertising tactics. This, in addition to playfully confrontational outdoor billboards, social media that targets our ...

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Baby Carrots - Eat Em' Like Junk Food Campaign - genius!

Apr 13, 2015  The test campaign of " Baby Carrots - Eat Em Like Junk Food " was an outstanding success. They even had baby carrot vending machines. Brilliant! These baby carrots also come with their own App - the world's first video

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Baby Carrots: Eat Em Like Junk Food - YouTube

Jul 24, 2012  About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features Press Copyright Contact us Creators ...

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Eat 'em Like Junk Food Trademark - Wm. Bolthouse Farms ...

Eat 'em Like Junk Food is a Trademark by Wm. Bolthouse Farms, Inc., the address on file for this trademark is 7200 East Brundage Lane, Bakersfield, CA 93307

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Baby Carrots - Eat 'Em Like Junk Food Marketing Campaign

Oct 18, 2010  It is a cliché of junk-food advertising to brand one’s product as “radical” or “extreme,” usually in the loudest, most obnoxious terms possible. Such claims are laughable enough when applied to a nacho-flavored snack chip; but applied to baby carrots, they qualify as actual comedy. Or at least Bolthouse farms hopes they do.

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Baby Carrots: The Next Snack Food? - ABC News

Feb 07, 2012  It's an ad for carrots. Baby carrots. The tagline: "Eat 'em like junk food." The man behind the ad, one of several in a campaign viewable on Youtube, is Jeff Dunn, CEO of Bolthouse Farms. "We took some of the lessons of junk food and we kind of spun them," Dunn said in an interview with ABC News correspondent David Wright.

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Food fight: Marketing healthy snacks like junk food - CBS

Nov 24, 2013  "Our first campaign for baby carrots was, 'Eat 'em like junk food,'" laughed Jeffrey Dunn, Bolthouse's self-described "Chief Carrot Officer." "We went right at junk food and said, we don't wanna be...

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Eat 'em like junk food Frieda's Inc. - The Specialty ...

Jul 26, 2011  They changed the packaging to look like other popular orange snack foods (Doritos and Cheetos). They came up with a catchy tag line: “Eat ‘em like junk food.” And they invested in heavy consumer advertising. They wanted to get those bags of baby carrots out of the refrigerator drawers.

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Bolthouse Farms: 'Eat 'Em Like Junk Food' Communication Arts

The 'Eat 'Em Like Junk Food' campaign satires infamous junk food marketing to disrupt America's predictable discourse on healthy snacking. The campaign includes new packaging and television spots that overtly mimic junk food advertising tactics. This, in addition to playfully confrontational outdoor billboards, social media that targets our ...

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Baby Carrots - Eat 'Em Like Junk Food Marketing Campaign

Oct 18, 2010  Baby Carrots – Eat ‘Em Like Junk Food Marketing Campaign. by Ryan Lum October 18, 2010, 8:00 AM 4.3k Views 1 Comment. 16. SHARES. Facebook Twitter. I thought this was an interesting way to market carrots as a healthy snack that you can eat like junk food.

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Baby Carrots: Eat Em Like Junk Food — DeltaMV

Aug 21, 2016  Baby Carrots: Eat Em Like Junk Food Is this the answer in the battle against junk food as the old adage goes if you can’t beat them join them. Here is a great example of how a health food was re-framed by using the pre-existing assumptions and behaviour adopted in junk food marketing tactics to make the simple carrot fun and exciting.

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Baby Carrots: Eat 'Em Like Junk Food — LUCAS SVAREN

Baby Carrots: Eat 'Em Like Junk Food. Cannes Lion Winner (Bronze) - Promo Activation - 2011 Layout // Typography // Production. Carrots. They're healthy. They're nutritious. They're boring as hell. Junk food doesn't have that problem

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Baby carrots -- eat em' like junk food - syracuse

Sep 03, 2010  Baby carrot farmers are launching a campaign that pitches the little, orange, crunchy snacks in as "Eat "Em LIke Junk Food." A group of 50 producers hopes the effort starting next week will double ...

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Are Baby Carrots the New 'Junk Food'? Fox News

Sep 03, 2010  A group of 50 producers hopes the 'Eat 'Em Like Junk Food' effort starting next week will double the $1 billion market in two or three years. The goal is to get people to think of baby carrots as ...

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Oh Snap! Baby Carrot Campaign Mimics Junk Food - CBS News

Sep 02, 2010  A group of 50 producers hopes the 'Eat 'Em Like Junk Food' effort starting next week will double the $1 billion market in two or three years. The goal is to get people to think of baby carrots as ...

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Tyler Gonerka

Eat 'Em Like Junk Food; About . I care about making great work, building and cultivating culture, learning, and the state of Arsenal FC (currently trending positively.) I've won awards, some of them in advertising, but I wake up every day humbled that I get to

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andy pearson / creative director + copywriter

Baby Carrots / Eat 'Em Like Junk Food. How do you sell a vegetable? Stop treating it like one and take some moves right out junk food's playbook, all while making fun of it at the same time. One Show Entertainment - Silver Clio - Silver MIXX Awards - Bronze mFWA - Mobile of the Day

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Oh snap! New baby carrot campaign mimics junk food

Sep 02, 2010  AP. Baby carrot farmers are launching a campaign that pitches the little, orange, crunchy snacks as daring, fun and naughty — just like junk food. A group of 50 producers hopes the 'Eat 'Em Like ...

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Using Junk Food Tactics - and Flavorings - To Market ...

Aug 27, 2014  Packaging from the original “Eat ‘Em Like Junk Food” effort. In 2010 I told you about a new $25 million ad campaign, sponsored by carrot growers, to attract kids to baby carrots through the use of junk food-style packaging and marketing. Back then I mocked the effort, saying: Somehow I don’t think today’s kids are going to willingly trade in their Flamin’ Hot

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The CEO of Bolthouse Farms on Making Carrots Cool

“Eat ’Em Like Junk Food,” Bolthouse’s multimillion-dollar marketing campaign, used tongue-in-cheek TV, print, and digital ads to liken baby carrots to Cheetos, Doritos, and other snack ...

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Are Baby Carrots the New Junk Food? YouBeauty

Feb 15, 2012  Even the packaging got a makeover—bright, crinkly bags (much like potato chips) with bold, junk-food-style graphics—and a new tagline: “Eat ’em like junk food.”The new approach was test ...

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Eat 'Em Like Junk Food. - Das Yanti

Eat 'Em Like Junk Food. This cheeky campaign was a rebranding for A Bunch Of Carrot Farmers aka Bolthouse Farms to encourage kids to eat healthier. So more Baby Carrots instead of usual Junk Food. It worked, it changed the food

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Eat them like junk food

As you saw in the presentation, we went to the stores and compared both JUNK FOOD and HEALTHY food options. Then we made several tables, and did some calcualtions (e.g. average prices of all the groups - carrots, salads, junk food) and

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Baby Carrots: Eat Em Like Junk Food — DeltaMV

Aug 21, 2016  Baby Carrots: Eat Em Like Junk Food Is this the answer in the battle against junk food as the old adage goes if you can’t beat them join them. Here is a great example of how a health food was re-framed by using the pre-existing assumptions and behaviour adopted in junk food marketing tactics to make the simple carrot fun and exciting.

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Baby Carrots, Eat 'Em Like Junk Food - Laughing Squid

Sep 08, 2010  Baby Carrots, Eat ‘Em Like Junk Food. Scott Beale. September 8, 2010. A bunch of carrot farmers produced some great ads for

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Baby Carrots: Eat 'Em Like Junk Food — LUCAS SVAREN

Baby Carrots: Eat 'Em Like Junk Food. Cannes Lion Winner (Bronze) - Promo Activation - 2011 Layout // Typography // Production. Carrots. They're healthy. They're nutritious. They're boring as hell. Junk food doesn't have that problem

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Baby carrots -- eat em' like junk food - syracuse

Sep 03, 2010  Baby carrot farmers are launching a campaign that pitches the little, orange, crunchy snacks in as "Eat "Em LIke Junk Food." A group of 50 producers hopes the effort starting next week will double ...

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The CEO of Bolthouse Farms on Making Carrots Cool

“Eat ’Em Like Junk Food,” Bolthouse’s multimillion-dollar marketing campaign, used tongue-in-cheek TV, print, and digital ads to liken baby carrots to Cheetos, Doritos, and other snack ...

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Using Junk Food Tactics - and Flavorings - To Market ...

Aug 27, 2014  Packaging from the original “Eat ‘Em Like Junk Food” effort. In 2010 I told you about a new $25 million ad campaign, sponsored by carrot growers, to attract kids to baby carrots through the use of junk food-style packaging and marketing. Back then I mocked the effort, saying: Somehow I don’t think today’s kids are going to willingly trade in their Flamin’ Hot

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Bolthouse Farms Takes On Giant Frito-Lay By Selling Junk ...

Aug 14, 2011  CP+B, the ad agency Bolthouse hired, created a campaign with the tag line, "Eat 'Em Like Junk Food." It debuted last September in two test markets: Syracuse, New York, and Cincinnati. (There are ...

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THEY CALL ME CAPTIN CARROTS!!

Jun 12, 2012  Baby Carrots: Eat ‘Em Like Junk Food. When I saw this new campaign to market baby carrots, I got very excited, as this is exactly what farmers need to be doing: applying the lessons of junk-food marketers to vegetables. And this group of carrot farmers has an ambitious goal: to double the $1 billion baby carrot market in 2–3 years.

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Healthy Packaged Food Cons: Are You Getting Suckered ...

Jan 05, 2011  Baby Carrots Eat ’Em Like Junk Food. The carrot industry recently began packaging baby carrots in Doritos-esque bags, some of which went into school vending machines. This was hailed as some kind of totally rad marketing move by

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Tuesday 4 June 2013 – Morning - Revision World

‘Eat ’em Like Junk Food’ In the weeks that followed, the machine was emptied faster than the manufacturers could fill it and students of all ages were munching on the new orangey treats. They were never really ‘baby’ carrots – only the misshapen carrots supermarkets normally rejected but now peeled, cut to two inches and tapered.

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'Scarrots' Now Available Nationwide - PR Newswire

Oct 12, 2010  The "Eat 'Em Like Junk Food" campaign kicked off in Syracuse, New York, and Cincinnati, Ohio test markets in early September. Advertising agency CP+B developed a fully integrated launch campaign ...

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Broccoli’s Extreme Makeover - The New York Times

Nov 01, 2013  We can help solve the obesity crisis by stealing junk food’s playbook, by creating passion for produce, by becoming demand creators, not just growers and processors.” ...

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